LOOKBOOK

Pink frosted cake with “31” candles celebrating prettyFIT 31st anniversary.

You’re Invited: prettyFIT Turns 31!

prettyFIT turns 31 with the ultimate birthday bash! Meet The Main Character Club, featuring six bold personalities, six limited-edition tees, and o...

Sweet Steps Home

National Day isn’t just about fireworks — it’s about the little things that feel like home. prettyFIT’s “Sweet Steps Home” campaign celebrates Sing...

Fashion Icon-Big Ideas Begin in Fabulous Shoes

Step behind the scenes of our Fashion Icon campaign—where four standout shoe styles celebrate the women shaping fashion through design, storytellin...

Woman holding a “Sunshine on the Coastline” postcard at the beach, with waves in the background.

Sea You Soon: The Summer Edit

Step into summer with the "Sea You Soon" edit, your ultimate guide to bright hues, comfy-chic shoes, and feel-good beach vibes. Sunshine, style, an...

Model in a lace blouse and pleated pink dress wearing prettyFIT Mary Jane heels in nude, seated outdoors with lush greenery in the background.

Spring Reverie: The Fashion of Fresh Beginnings

Spring Reverie is a breath of fresh air—where effortless style meets the beauty of renewal. Set against open fields and soft floral accents, this e...

prettyFIT Jaime Heels on a dinner plate with cutlery—elegant straps meet artful styling in a fashion-meets-art concept.

Work of Art

Where fashion meets modern art—prettyFIT’s “Work of Art” collection transforms everyday shoes into wearable masterpieces, empowering you to express...